5 Last-Minute Tweaks to Optimize Your E-Commerce Site for Black Friday and Cyber Monday
Now’s the perfect time to make adjustments to your e-commerce site.
Black Friday is approaching—the Friday after the United States’ Thanksgiving that marks the start of holiday shopping—and you’ll want to tap into the late November online buying craze.
The spending frenzy is real! Shoppers often start bargain hunting on Friday, extend browsing into the weekend and then make more purchases on Cyber Monday, which falls right after Black Friday.
Here’s why you need to be part of this:
Online shoppers spent a record $9.12 billion USD during Black Friday sales in the United States alone in 2022.
Another $11.3 billion USD was spent in the U.S. on Cyber Monday.
Feeling overwhelmed at the thought of navigating yet another search engine maze? We can help! Here are 5 last-minute tweaks to optimize your e-commerce site for Black Friday and Cyber Monday:
1. Review and Improve Product Pages
Sit back and look at your product or service pages with a fresh eye—one that considers what a first-time buyer would see. Optimizing individual product pages increases conversion rates. Start with an image, the price and an “add to cart” button. A compelling product description is next, with an intro of 50-100 words and a list of features. Add product reviews or FAQs if you have them.
2. Optimize for Local Search
You might ship your products around the globe, but don’t forget about the guys and gals next door! Showing up in Google Search is one of the most important ways for local businesses to drive new clients and sales.
Here’s how:
Make sure your business name, address and phone number are prominent and consistent across your site.
Include your city name, region, or neighbourhood in page titles, meta descriptions, and site content.
Embed your map into your About or Contact page.
3. Create a Google My Business Account
….if you haven’t already. If you have, get to it! Make sure your products or services and keywords are featured on your website and your Google My Business page. This helps increase local search results, and might mean your business will be featured on Maps. A free Google My Business profile for your local business is ideal for promotion and to ensure you show up on search results.
4. Add Urgency
Here’s the deal: shoppers love a deal! One e-commerce site used a countdown timer during a 24-hour sale, and enjoyed a 171% higher click-to-open rate and 400% higher conversion rate. A timer is one tactic. Or try adding these messages to your site to communicate urgency:
“Limited-time offers!”
“Flash sale!”
Low-stock indicators
5. Tailor Your Content
At this time of year, set aside time to create a holiday content strategy. Service-based businesses can add holiday-specific resources; product pages can include holiday packages and bundles; and blog posts can focus on holiday gift guides. Time crunched shoppers will appreciate the help! Plus, a little time now will set your site apart from your competition and drive increased sales.
Experts at Site Optimization
Need some more help? Searchlight Digital can make sure your website is found by potential customers. We provide comprehensive search engine marketing services, including search engine optimization, copywriting, content strategy, blog writing, and consulting—all delivered with transparency and integrity. Are you ready to take your website to the next level?
Contact us today to book your free 30 minute consultation!