How To Use SEO To Enhance Your Website's Rankings Over The Holiday Season
Now’s the time to get customers buying from your website.
The holiday season can mean big things for an e-commerce site, and search engine optimization is an important way to drive sales.
By making some important changes now, SEO can enhance your website’s rankings—which is how buyers will find your site when they’re looking for the perfect gift.
Here are 4 simple tips on how to use SEO to move up the ranks in customer searches.
Holidays Are A Gift
The holiday shopping period is said to start on Black Friday, which is the day after Thanksgiving in the United States, and stretch through the end of December. Here’s how important this time of year can be for your e-commerce business:
Retail e-commerce holiday season sales in the United States totalled $228 billion USD in 2022.
Forecasts for 2023 expect the total to be over $253 billion USD.
While these numbers are limited to U.S. sales only, they give a good indication of how important this time of year can be for your online store. Follow these tips to take advantage of holiday shopping:
1. Create a Landing Page for Your Holiday Offers
Organize your holiday items or sales on one landing page. Consider how users will be searching, with keyword combinations like “YOUR PRODUCT deals, discounts, promos.” You can also include a page for each product you plan on offering at a discount.
2. Create Links to the Landing Pages
Once you have your sales page or pages, make them easy to discover. Customers and Google will find your new pages quickly if you link directly to them from the Home page, menu navigation, or other key areas and content.
You can then add internal links from other relevant pages on your website to your holiday sales pages. That will also help boost their rankings on Google.
3. Don’t Date Your URL
The URL—the address for each individual page on your site—shouldn’t contain a year. Instead, use a recurring URL for recurring events, instead of a new one each holiday season.
Here’s what we mean.
Instead of using /2023-holiday-gift-guide, use /holiday-gift-guide. The preferable URL is known as “evergreen,” which means you can repurpose it every year. That also means the authority and links you will build up over time will continue to bring customers to your site.
4. Add an Image
Google also suggests you add a relevant, high-quality image that represents your sale. Another tip is to trim any whitespace around the borders of the image.
Get Expert SEO Support
It’s not too late to make a few simple tweaks, but it’s even better if you plan ahead. If SEO sounds overwhelming, or you just don’t have the time to devote to doing it properly, Searchlight Digital can help! We provide comprehensive search engine marketing services, including search engine optimization, copywriting, content strategy, blog writing, and consulting. We now offer a new Site in a Day service, with packages for local, e-commerce, and service-based businesses. Contact us today to book your free 30 minute consultation and get the details on how we can take your business to the next level!