FAQ’S

  • Search Engine Optimization, blogs & website content are one of the best investments you can make in your online presence because the work you do on your site is truly yours.

    Unlike paid ads which stop when the cash runs out, or social media where algorithms change at the drop of a hat, or accounts can be hacked & taken away, any work that you do on your site to improve the relevancy and quality of your site content for your target audience stays on your site even after your paid investment is over, and truly only gets better with time.

    We consider SEO to be a foundational marketing activity that supports & improves the performance of all your other marketing channels.

  • Yes, and yes! SEO works for all types of businesses, including e-commerce, local, service-based businesses, online courses, international companies, content creators, and more. We’ve worked with over 160 businesses from all niches and industries, which means our proven process can apply to any business - including yours!

    We have experience working with a variety of website platforms including:

    ● Wordpress
    ● Squarespace
    ● Shopify
    ● Wix
    ● Weebly
    ● GoDaddy
    ● Custom CMS

    And more!

    We primarily work with busy entrepreneurs who know that they need to optimize their site, and want to know that it will be done right, while being taken off their plate - one LESS thing to worry about, instead of another headache!

  • SEO success is measured in a variety of ways, in three main buckets:

    1. Off-Site Metrics (rankings, impressions, click-through rate, Google Business Profile visibility etc.)

    2. On-Site Metrics (users, new vs returning users, time on site, bounce rate, etc.)

    3. Conversions, Revenue & Leads (purchases, revenue, newsletter sign-ups,. Contact form submissions, and more)

    This allows us to look at success holistically, as well as assess which levers need to be adjusted to drive the ultimate goal of growing your business!

    Being #1 can be impactful, but it’s not the only way to measure success - plus, with every search result being customized to each user, being #1 can change moment by moment from person to person.

  • SEO helps attract qualified, targeted users to your site long-term, without having to pay per click or per post. While ongoing SEO support is recommended and will improve your outcomes, even a one-time investment in SEO can help you grow your site traffic passively, allowing you to save money and time.

  • Absolutely! Here is a link to a blog post where we break down SEO terminology. We want to make sure you always feel informed and in-the-loop on the work I'm doing - there's no such thing as a silly question, so always feel free to ask!

  • This is a really unsatisfying "How long is a piece of string" answer - it depends.

    If you have a smaller target audience with limited competition (local service providers, niche products, etc.) or a well established site, you can see results in a matter of weeks. If you're in a highly competitive industry it can sometimes take months and the support of ongoing SEO services, content strategy & link building to see results. You should be able to quickly see an improvement in your brand's search result, and by identifying the right keywords for your site, we can track, monitor & optimize for target key phrases over time as a part of our ongoing SEO support.

  • Writing and publishing your blog posts is only the first step - and blogs can do so much for your business! In addition to living on your website, your blogs can be promoted on:

    ● Social Media (Facebook, Instagram, Pinterest, LinkedIn, etc.)
    ● Email Newsletters
    ● Google My Business
    ● Client/Sales Emails
    ● Video/Youtube

  • Depending on your service the steps will vary slightly, but in general, this is how we work:

    Step 1. Ensure that your data tracking, including Google Analytics & Google Search console, along with other access including website & Google Business Profile are in place and collecting information correctly.

    Step 2. We send over a Welcome Questionnaire where you’ll give us a little more information about your business, target audience, desired keywords, competitors, and more! This will ensure we can tailor our research & assessment to your unique business.

    Step 3. From there, we will begin our research, strategy, or assessment. We check in with you at each major milestone throughout your service to ensure you’re well informed, and that we’re on the right track with optimizing your site & content for the correct keywords.

    Step 4. Most services include ongoing or one-time reporting so you can see the impact of your services, or review the audit & assessment of your site.

    Step 5. Continue to improve your initial SEO work with monthly or quarterly SEO support including auditing, reoptimization, optimizing new content, content strategy, blog posts, and more.

  • Absolutely not! Our team works to take as much off your plate as possible, and will check in for approvals that, depending on scope, should take no more than 10-30 minutes to review and approve. We try to make everything as simple and straightforward as possible - meaning you have less to worry about, instead of another item added to your to-do list!

  • It can be intimidating to trust someone with your website - I'm sure you've seen lots of big promises and not a lot of results from other service providers in the past.

    We have over 8 years of experience helping over 160 businesses achieve their SEO goals, using exclusively white-hat, high-quality, transparent strategies that have withstood algorithm updates, competition, and a changing business landscape. No spammy backlinks or keyword stuffing here! It is my priority to make sure you feel informed every step of the way, and I'm always happy to answer any questions you may have. By checking in at multiple points throughout your service, we can quickly flag any adjustments that should be made, and ensure that you're happy with the changes being made to your site.