Before we begin implementing SEO optimizations on your site, running an ads campaign, or writing your blogs, we always begin with a foundational assessment. This allows us to build the most effective strategy, and ensure we identify every opportunity.

Here’s what we cover in our first month together:

• Technical Audit and Site Assessment: We conduct an in-depth assessment of your current optimization efforts. Think of it as a comprehensive health check for your website to identify missed opportunities and quick wins to kickstart your SEO campaign.

• Competitor Analysis: Our next step involves a thorough analysis of your competitors. We examine their websites, keyword strategies, and overall SEO tactics to gain insights into their strengths and weaknesses.

• Analytics Setup, Including Conversion Tracking: Properly configuring analytics tools is critical for ongoing success. We ensure that everything is set up correctly to track your website's performance and crucial conversions.

• Keyword Research and Strategy Development: With a deep understanding of your industry landscape, we delve into meticulous keyword research. We identify relevant terms and keyword variations that are ripe for exploration, particularly those that offer reasonable ranking opportunities.

• Crafting Your SEO Roadmap: Armed with our research and insights, we craft a customized 6-month SEO roadmap tailored specifically to your business. This roadmap serves as our guide to enhancing your online presence and achieving your SEO objectives.

From here, we determine the level of ongoing support that is needed to align with your goals and budget.

Our ongoing support packages are set up as retainers with set hours based on your goals and budget. This allows us to not only achieve all of the tasks set out in our strategy, but also leave flexibility to support you when the unexpected happens - whether it’s a new opportunity, seasonal promotion, or keyword opportunity.

All of our packages include monthly reporting, technical monitoring, performance assessment, algorithm change adaptation, and rank tracking.

Our ongoing strategies cover a wide range of aspect of your site, many of which are usually missed or ignored by SEO agencies. We understand that keywords and backlinks can only take you so far, and ensure that we take a holistic approach to your website’s growth.

As a part of your ongoing support, we cover:

• Technical, UX & CRO Site Updates

• On Site Optimization

• Off-Site SEO & Backlinking

• Local SEO & Ecommerce SEO Specializations

Ongoing SEO retainers start at $750 a month

For a flat-fee upgrade, we can combine your SEO services with Google Ads Support. Our monthly packages include reporting, ads re-optimization, testing, and recommendations.

Google Ads support packages start at $350 a month.

From blogs to landing pages, effective, helpful content is critical for ongoing SEO success. Our team of copywriters are here to develop engaging, unique content for your brand.

Content support starts at $300 a month

Whether you have a new site that needs to have the essentials put in place, or are looking for a one-time SEO refresh, we also provide On-Site Optimization packages, with site in a day options, so that you have the foundations in place for future growth.

Our On-site optimization packages include:

• 30 Minute Onboarding Call with Searchlight Team to answer any questions, provide site & Google profile access.

• Technical Site Audit

• In-depth keyword research using enterprise software, Google Search Console, Google Keyword Planner, Google My Business, and additional contributions from the client.

• Google Analytics (GA4) & Google Search Console setup including conversion tracking

• Loom walk-throughs of each deliverable for clarity & empowered decision making

• Follow up report 30 days after optimizing the site to identify performance changes and ongoing opportunities

• On-site optimization of pages including page title, meta description, heading & copy optimization, URL optimization & image optimization.

On-site optimization packages start at $860